About Us

WearRootz was founded by VIVEK WAVALE, 

Driven by a deep connection to culture, identity, and creative expression. Coming from a background rooted in fitness, discipline, and entrepreneurship, Vivek envisioned a brand that blends strength—both physical and spiritual—with meaningful design.

For the founder, WearRootz is not just a business; it is a personal reflection of belief, roots, and purpose. The idea was born from observing how modern fashion often ignores cultural depth. WearRootz was created to change that—to give people clothing that speaks, represents, and empowers.

Every design released under WearRootz carries the founder’s vision of authenticity, respect for heritage, and fearless individuality. The brand stands as a reminder that roots are not limitations—they are power.

WearRootz is a cultural streetwear brand built on identity, belief, and meaning. The brand was created with a clear purpose—to bring roots back into fashion. In a time where clothing often follows trends without soul, WearRootz stands for authenticity, depth, and stories that deserve to be worn, not forgotten.